Do your child demands for various food items displayed in TV commercials? What did you said? YES! Be cautious, it can make your kids fatty.
According to a study by British researchers the television food ads prompted a 134 percent increase in the amount of food eaten by obese children. The study was done on 60 children of age group of 9 to 11. They were shown a series of TV food and toy ads, followed by a cartoon. The overweight children ate 101 percent more than normal diet in comparison to normal weight children ate 84 percent more. A child’s weight seemed to influence what they ate. The study tells that the obese children love to eat highest fat item – chocolate, jelly sweets etc. In a sagacious comment Dr. Jason Halford, director of the Kissileff Human Ingestive Behaviour Laboratory at the University of Liverpool said,
Our research confirms food TV advertising has a profound effect on all children’s eating habits — doubling their consumption rate. The study was also particularly interesting in suggesting a strong connection between weight and susceptibility to over-eating when exposed to food adverts on television.
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