For years, Barbie Doll has fascinated millions of young girls. Taking the legacy of Barbie a step further, Mattel is going to launch an interactive Barbie campaign named ‘See What Happens When You Play with Barbie’. Mattel intends to provide the young girls a closer look at the world of Barbie. It would treat all Barbie lovers by allowing them to have a peek at her wardrobe, lined up with attractive clothes and fashion accessories.
‘See What Happens When you play with Barbie’ campaign
The campaign throws open three inviting options to choose from. The first option is all about getting strange and alien looks from the people moving on subway. The second option softly entertains kids for about 7 to 10 minutes. And in the third option, you would be transported all of a sudden to the world of magic. Everything turns pink and shiny and some super exciting adventures await you to have a game with.
Mattel says that the campaign ‘See What Happens When You Play with Barbie’ makes third option closer to Barbie’s closet. It lets you spend a few moments with larger than life Barbie figures and also makes you feel like wandering in the colorful world of Barbie. The entire set resembling a ‘giant pink house’ would be loaded with the cutting edge reality magnifying technology mirrors that enables the visitors to view themselves clad in Barbie’s dresses.
Why is it great?
According to Stephanie Cota, Senior Vice President of Global Barbie Marketing at Mattel, the world of Barbie generates immense fantasy among young girls to come up with role play in real life. Barbie provides an opportunity to the young girls to imagine and feel like princess. This new global campaign ‘See What Happens When you play with Barbie’ would celebrate the feeling of ‘wow’ girls experience while playing with Barbie. A larger than life Barbie is every girl’s imagination and the campaign wishes to live up to their imagination.
