The moment you decide that language training is inconsequential or extraneous to your business or profits, you are probably making one of the worst business decisions in your life. What we say, how we say it, and which language we use to convey it all have an inextricable link to your balance sheet. This link may be subtle, but there is a direct correlation between the degree to which companies implement coherent language training strategies and improved management efficiency.
As a medium of communication, language wields immense power over our thought processes, habits, interactions, and perceptions. Not only do we put across our messages through a combination of semantic and syntactic structures, but we also use language to create what linguists call a discourse – a way of using language ‘beyond the sentence’or a continuum of multiple meanings and forms to create a holistic narrative. In this sense, the narrative is greater than the mere sum of its parts, and it varies from culture to culture.
Success-oriented businesses cannot take it for granted that effective narratives for their products, services, or lean management systems can be created without mastering proficiency in both the native and second languages. Whether your business is in the field of wellness resorts, health care, or medical tourism, language training matters regardless of your niche. All stand to reap the benefits of language proficiency in equal measure. Below are five ways in which language training benefits your business.
1. Clarity of Communication
Communication is not about what you want to say, it’s really about what the target audience understands you say. As John Searle, an American philosopher put it, “If you can’t say it clearly, you don’t understand it yourself.” If you’re still developing your language skills, it is always a great option to avail of a professional,multilingual translation service. As noted above, what is understood matters most in any communication, and it is inconceivable to develop successful B2B or B2C linkages with substandard language skills or poorly formulated marketing strategies and materials.
2. Listening skills
This might seem an unlikely benefit of language training, but the better your language proficiency, the better you are able to understand your customers and their needs. From the management perspective, this builds your people skills and ability to empathize with your staff or team, ultimately leading to a higher degree of emotional intelligence as an indispensable tool in business and leadership. What’s more, your ability to communicate in the language of your customers or your locally employed staff projects the image of a business that understands and cares, one that is best positioned to live up to client expectations.
It goes without saying that self-confidence is one of the most essential attributes of prominent business leaders. It’s hard to imagine a business leader with poor language skills. Linguistic competence breeds and boosts self-confidence. By developing the capacity of your team to frame and utilize your outreach and marketing strategies in local languages, you create a cadre of self-confident professionals who understand the sensitivities of local contexts and nuances of cultural diversity.
Self-confident business leaders are also good learners. They take time to learn from the most common mistakes in language training to accelerate the growth of their business and ensure the relevance of their products and services to local demand. The above is true for anyone learning a foreign language, as well as for the native speakers of English brushing up their mother tongue.
Deal-making is part and parcel of any business. It requires advanced negotiation skills. It is also based on a sound grasp of the context in which negotiations take place, stakeholder interests and motives, and the cultural factors that influence decision-making. A smart negotiator needs to be aware of all these factors that work together to shape the flow of conversations and influence choices made. A well-trained negotiator with advanced language skills always has a better chance of success.
No business wants to be seen or perceived as irrelevant to local customer needs. These needs vary from culture to culture and country to country. While English can be used as a default choice for some universally understood messages, it is less helpful when a business aims to create the reputation of an enterprise that builds its business model on its ability to understand and cater to local needs and demands. In other words, your business may be designed to think globally, but it needs to be relevant locally to develop and sustain the image of a truly multicultural, diverse undertaking.
Successful businesses appreciate and utilize the power of language to drive their success. If you haven’t already done so, pause and reflect on the degree to which your business is making use of the benefits of language training. Use multilingual translation services and take time to learn from the most common mistakes in language training. Develop a language training plan for your business. It will help propel your business to new heights, turning it into an enterprise that speaks the language of its customers.
Article Submitted By Community Writer