To prevent public from getting addicted to ‘polluting transport’ and in a bid to reduce climate change, a think-tank has recommended that advertisements for flights, holidays and cars should carry health warnings as in the case of ‘tobaccos’.
Hopefully, the think-tank is taking care , it is not opening up options for advertisers to publicize more ads on air travels, just by providing a ‘health warning.’
To take radical efforts to cut CO2 emissions, the IPPR (Institute for Public Policy Research) also wants charges for carbon offsetting to be included in fares. With Easter just around the corner, thousands of Britons would prepare to travel abroad for a break.
So, the IPPR think this to be a ideal time for sending highly visible warnings – like “Flying Causes Climate Change” – which could put some people off from traveling by air.
The report concludes stating that forcing car makers to label new vehicles according to their green credentials and advertising, driving’s contribution to climate change could also change behavior.
Simon Retallack, the IPPR’s head of climate change said,
The evidence that aviation damages the atmosphere is just as clear as the evidence that smoking kills. We know that smokers notice health warnings on cigarettes, and we have to tackle our addiction to flying in the same way.
But if we are to change people’s behaviour, warnings must be accompanied by offering alternatives to short-haul flights and by steps to make the cost of flying better reflect its impact on the environment.