Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
This print campaign promoting MCEL MFW Fashion Week has been developed by DDB, Maputo, Mozambique.
The print ads, with a suitably unique illustration, convey the idea in a clear manner.
The copy is also powerful and gives ample support to..
Discover the Africa you can’t see on National Geographic Read More »
This print ad for ENPA (National Organization For the Protection of Animals) has been developed by Lowe Pirella Fronzoni, Milan, Italy. The ad conveys the idea through a slightly funny way.
The ad features a penguin in a dogâs outer shell….
Without a shelter, winter can be very hard Read More »
In Britain a home is burgled every 37 seconds. Is it true? Have the land of Shakespeare gone to the thugs? Oh, anyway, thatâs what this campaign brief on the ambient (slightly-intrusive, probably irritating) work touting ADT Security systems says…
Interesting, but intrusive Read More »
Words do hurt. We have seen how the bruises from abusive words were featured using a way of communication similar to this campaign(The unkindest cut)
This print campaign for Victim Support has been developed by MWO, London, United Kingdom. The…
Victim support: Find the strength Read More »
This commercial promoting the driving simulator from Lexus drives home the message in a smooth and safe way. The commercial as part of the advertising campaign to taut its idea of perfection and technical finesse is titled âItâs Out Thereâ. The.
Lexus: Search for perfection Read More »
This advertising campaign for France Info has been developed by Euro RSCG C&O. France info is the first French information radio.
The campaign aims to communicate the passionate ethics of the Radio. The black and white poster ads created as part..
France info: Information is a vocation Read More »
It would be very nice in life if we could rise to fame and stardom just by drinking Vodka and bragging about our eventful life. everyone has a novel or movie in their life, but only a few people communicate the story well. So, if you think that you…
Stolichnaya: casting call Read More »
Advertising also prompts brands to set new records. This is an example for this. As part of the promotion effort, Tropical beer has created worldâs biggest beach towel.
The creative brain behind this unusually âbigâ even was Leo Burnett…
A ‘big’ promotion effort from Tropical Beer Read More »
Oh dude, aânt it a bit dangerous? We have seen many examples for innovative billboards. Smoking billboard. Billboard which communicates you by defining your gender and age. Hand-carved billboard. 3D billboard which reveals a babeâs assets. And…
It makes me remember those grizzly hands which propped out suddenly from the nook and corners of Madrid to promote Resident evil. But, definitely Yoga classes are not evil, and the advertising tactics should also be generally pure…
Advertising and the quality of appropriateness Read More »