This advertising campaign for France Info has been developed by Euro RSCG C&O. France info is the first French information radio.
The campaign aims to communicate the passionate ethics of the Radio. The black and white poster ads created as part of the campaign features its editorial staff. This is the unique aspect of this campaign, and it impresses us.
The copy reads- Information is a vocation
CREDITS
Advertising Agency: Euro RSCG C&O
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Photographer: Marc Gouby
Agency producer: Jeanne Halfon
Agency Managers: Guillaume Talon, David Millier
Via: Adland
