This print campaign promoting MCEL MFW Fashion Week has been developed by DDB, Maputo, Mozambique.
The print ads, with a suitably unique illustration, convey the idea in a clear manner.
The copy is also powerful and gives ample support to the nice illustration.
For example see the caption for one of these ads- Parading in high heels is nothing for those who balance a bowl on their head.
The idea cleverly expresses the soul of Africa and aims to break the stereotypes related with the continent.
CREDITS
Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Directors: Alexandre Pons, Lenilson Lima
Copywriters: Moisés de Oliveira, Sérgio Aires
Illustrators: Mang, Muzima, Hambro
