This print ad for ENPA (National Organization For the Protection of Animals) has been developed by Lowe Pirella Fronzoni, Milan, Italy. The ad conveys the idea through a slightly funny way.
The ad features a penguin in a dogâs outer shell.
The copy reads- Without a shelter, winter can be very hard. Sending an sms to 45595, you will donate 1 euro to help us build kennels for the animals we host.
CREDITS
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Mauro Manieri, Umberto Casagrande
Art Director: Anna Lomboni
Copywriter: Gianni Miraglia
Photographer: LSD
Via: Advertolog
