Oh dude, aânt it a bit dangerous? We have seen many examples for innovative billboards. Smoking billboard. Billboard which communicates you by defining your gender and age. Hand-carved billboard. 3D billboard which reveals a babeâs assets. And now, here is, unsurprisingly, human billboards!
These interactive âhuman billboardsâ were developed for ING Direct in Italy to promote a unique kind of âword-of-mouthâ publicity on its services, the research result that showed that growth in their online banking business depended largely on their clientsâ word of mouth referrals, prompted them to resort to this ââout-of-the-boxââ approach. Human interactive billboards, on walls, buses and specially built stands, featured real clients holding the iconic pumpkin, engaging in dialogue with potential clients passing by.
CREDITS
Advertising agency: Leo Burnett, Milan
Chief creative officers: Enrico Dorizza and Sergio Rodriguez
Creative director: Corrado Cardoni
Copywriters: Santiago Saiegh and Matteo Lazzarini
Photographer: Nahuel Piazza
Client account director: Sergio Rossi
Agency account director: Bruno Borsetto.
Via: Inspiration room
