It makes me remember those grizzly hands which propped out suddenly from the nook and corners of Madrid to promote Resident evil. But, definitely Yoga classes are not evil, and the advertising tactics should also be generally pure accordingly.Appropriateness is also a necessary quality in advertising, though not many agencies seem to care about. Sex sells, as per our age-old advertising belief. But, what will you say when you see âadvertising effortsâ that âsexualizeâ the breast cancer awareness campaigns? Well, thatâs highly inappropriate and spoils the message. PETA is a master of spoiling a message with naked stunts.
Well, let us talked about this advertising effort for Guangyin Yoga to promote its Yoga club in Shanghai. In order to promote the club, Shanghai CBD we placed a small-sized wooden box in the street and the yoga master got inside it! Every time someone passed by, a hand would reach out with our club business card.
Well, do you think it is too down-to-earth?
CREDITS
Creative Director: Jacky Xiao
Art Directors: Jacky Xiao, Bobo Chen, Guitar Zhou
Copywriter: Louis Lu
Photographer: Walker Jiang
Via: Ads of the world
