Advertising also prompts brands to set new records. This is an example for this. As part of the promotion effort, Tropical beer has created worldâs biggest beach towel.
The creative brain behind this unusually âbigâ even was Leo Burnett Iberia. They also created a facebook application through which people can subscribe to the even, and it is said that more than 1000 people gathered on the towel.
Agency:Leo Burnett Iberia
Via: Creative Criminals
