Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
AIDS is an invisible enemy, and it will attack you when you least expect. That is what this PSA for One Life Resource Centre says. The advertisement ahs been developed by bleublancrouge (Montreal).
The ad features how people are attacked by the…
AIDS: You won’t even see it coming Read More »
This print ad for Time Now, the Indian news channel from Bennett Coleman & Co. Ltd. can be termed as one which communicates the message without much subtlety. However, at some point, we may feel a slight touch of forced implementation of the idea…
Times Now: Morning Rituals Read More »
This PSA from The Pedestrian Council of Australia shows how ”don’t-drink and drive” campaigns can be effectively presented without spilling much blood over the ad. The PSA shows no gory images, spills no blood, sends no lightning tremors…
“Don’t Drive Drugged” Read More »
This advertising campaign for Karana Travel aims to show the comfortable side of camping with their help. The campaign is slightly symbolic in its nature of communication.
This outdoor campaign, developed by Ogilvy & Mather Thailand, Bangkok,…
Karana Travel: Rolled Beds Read More »
Attention. That is all they want. Men in the street are a bit curious about lewd graffiti on walls. This self-promo effort from Adams advertising banks on this curiosity.
Of course, there are no sexy images, to be précis, there no images at all..
Adam’s assvertising Read More »
This is simple, nice and intelligent advertising from DDB DM9JaymeSyfu, Manila, Philippines for Makati City Fire Station. The ad illustrates the possibility of wide spread danger that can be caused by a sudden fir outbreak and the need for immediate..
A spark is all it takes Read More »
Well, it seems like an odd, forced connection. But, without any doubt, the ad reflects the idea in a fresh way.
This print ad for Rolling Stone magazine aims to reflect its support to the World Water Day which is observed every year on March 22…
Even the music would lose without water Read More »
We have seen how some the breast cancer awareness campaigns often forget the basic message and engaged in lewd way of communication. Sex sells, sex even sells breast cancer awareness programs?
Some public schools around California are not happy…
‘I Love Boobies bracelets’ are frowned upon in US public schools Read More »
Those who are trying to grab attention with lewd naked stunts in the name of animal love should watch this commercial. It is a good example for how to convey a message in a convincing as well as emotional way.
The ad, developed by Strat, Lisbon,..
He will never abandon you Read More »
Well, we have just discussed how the inappropriate use of comparisons in advertising, especially those for food products, mar the tasteful message. We have seen how those bread-slippers, though creatively nice to see, seemed a bit inappropriate for…
The tasteless way of advertising Read More »