This print ad for Time Now, the Indian news channel from Bennett Coleman & Co. Ltd. can be termed as one which communicates the message without much subtlety. However, at some point, we may feel a slight touch of forced implementation of the idea into the illustration.
The ad, developed by Law & Kenneth , India, succeeds to convey the reach of the channel among the viewers. The ad features the habit of watching Times now as something as part of the morning rituals. The ad tries to communicate this idea through displaying a remote control with the name of the channel. At this juncture, we feel that the visual communication becomes a bit strained trying to inculcate a forceful idea. Because a remote control is generally connected TO Television as a whole, rather than a particular channel. So, the particular image does not specifically communicate the idea.
Via: afaqs
