This PSA from The Pedestrian Council of Australia shows how ”don’t-drink and drive” campaigns can be effectively presented without spilling much blood over the ad. The PSA shows no gory images, spills no blood, sends no lightning tremors through the spinal chords. Yet, it is effective and moving.
The Advertisement, developed by Saatchi & Saatchi, Australia, is part of the “Don’t Drive Drugged” Awareness Campaign. The campaign also provides data from senior police that points out at the terrifying frequency of drunk-driving incidents.
View full credits after the jump.
CREDITS
Advertising Agency: Saatchi & Saatchi, Australia
Executive Creative Director: Steve Back
Copywriter: Steve May
Art Director: Nils Eberhardt
Agency Producer: Evonne Sciberras
Group Business Director: Chris Yong
Production Company: Orange Whip Films
Director: Simon MacRae
Producer: Alex Mooney
DOP: Simon Williams
Art: Jamie Morris
Editor: Gaby Muir, MRPPP
Online: Jim Bullard, MRPPP
Grade: Danny Scotting, E Film
Sound: Song Zu
