This advertising campaign for Karana Travel aims to show the comfortable side of camping with their help. The campaign is slightly symbolic in its nature of communication.
This outdoor campaign, developed by Ogilvy & Mather Thailand, Bangkok, features some different camping beds.
Three beds, featured are with a steel frame, wooden frame and luxury mattress base.
CREDITS
Advertising agency: Ogilvy & Mather Thailand, Bangkok
Executive creative director/art directors: Wisit Lumsiricharoenchoke and Nopadol Srikieatikajohn
Creative director: Paruj Daorai
Associate creative director/art director: Gumpon Laksanajinda
Copywriter: Rudee Surapongraktrakool
Art director: Ratapon Houyhongtong
Account directors: Phawit Chitrakorn, Chaowalit Vichayachakorn and Woorawit Yoosawat
Photographer/illustrator: Surachai Puthikulangkura at Illusion, illustrator Supachai U-Rairat.
Via: The Inspiration Room
