You are an eco-conscious person, and with extra efforts and thought, you finally are about to start up a green business. However, one big challenge stands in your way, which is the marketing of your business. You know that business marketing is one procedure that has quite a high environmental impact.
You do not want to indulge in such marketing practices and you are not aware of eco-friendly alternatives. Well, not to worry much, as here we have brought an eco-friendly marketing guide for you. It will enable you to pursue a green business and sustaining environment.
Social media marketing
Being an eco-conscious person, obviously you will be on a look out for a marketing strategy for your business that is eco-friendly. You very well know the power of social media but you somehow undermine it when it comes to using it as a powerful marketing strategy. Well, you really need to reform your outlook, as today marketing your business using social media is super efficient as it enables your business to reach out to massive audience without harming the environment in any way.
Getting hang of Green Websites
In order to publicize your eco-friendly brand or your business, you obviously need to think of ways that leave least or no environmental impact. The green websites is one such very efficient way you can consider. These websites are full of eco issues people care about, and this makes it a very good platform for the marketing of your business. This might take some time initially but after some time, this type of business marketing turns out successful.
Giving back to nature
The best theme you can have for your business’s marketing campaign is to give back to nature. This theme will have a dual effect, it will sustain the environment and it will make your business popular for doing such a great thing, besides the popularity it will get for its functioning. A very impressive example you can look up to is Levi’s plantable price tags. This green strategy of the brand was all about attaching tags to their clothing products that were recyclable, and contained some seeds. Buyers were supposed to put the tags in their garden that later contributed to nature’s beauty.
Use of eco-friendly promotional items
An important part of a marketing campaign is to distribute promotional items to public, which in turn makes your brand popular, thus enhancing your sales. Gifts, brochures, and business logos that you plan to contribute, make sure they all are environmentally friendly. You must realize that these promotional items are what contribute a lot to environmental waste, so it is always better to contribute stuff that can be recycled. People will remember your brand over others for its utility but also for its eco-friendly nature.
Videos over print media
Advertising in newspapers, magazines, brochures, pamphlets, and spending on hoarding advertisements is not a green marketing strategy. All these marketing strategies certainly help make your brand reach out public and become popular but at a big cost of environmental pollution. The better way is to invest on online videos of your product or service. A marketing type does not leave any negative impact on the environment.
Yet another very efficient and eco-friendly marketing strategy businesses are counting upon is the corporate blogs. You write about your services and your products, and this strategy is proving to be one of the best these days. It allows the owners to get in touch with the prospective clients, and encourages them to work up based upon the feedbacks the customers give.
Every business must ensure it brings into use eco-friendly marketing strategies that do not pollute or harm the environment in any way.