A video channel helps to broadcast your video programs online. The dynamic visuals of a video can beat a lot of other medium of communications creating a long-lasting impact—this is why TV advertising remains to be one of the most popular forms of marketing. The channel could be set on a subscription basis for exclusive content or free for all which would target as many individuals as possible. The current trend following online videos is that more video releases are expected to take the place of traditional press releases. Video also provides a ‘face’ to the company. Most companies using social media hide behind their computer screen to sell their product, but allowing customers to get a visual view of the company can do wonders to establish an audience connection.