The majority of media attention given to social media is largely in part of the creation of an extremely successful microblogging website known as: Twitter. Twitter is the second most utilized search engine on the internet. There are more than a billion updates on a daily basis, a member base of over 150 million users, and over six million users reached every month. Businesses can utilize microblogging websites like Twitter because you are able to update your “followers” or potential consumers about what is happening with your company’s products, people, and services in 150 characters or less. There are no limits to how many ‘tweets’ or microblogs you can have giving organizations ultimate control in accessing millions of people without bursting their marketing budget. Clients and subscribers to your microblog can follow the activities of their favourite organizations on a daily basis and creates a direct connection with an individual and a company. Promotions, offers and different marketing tools can be shared to your followers reaching a wide range of people in a short time. Even though Twitter was conceptualized in the United States, it has created a fan following globally allowing local companies to target an international audience further boosting their revenue.