Today, social media boasts the biggest pool of potential clients and customers on the planet. With over 2 billion active users, Facebook has become a giant marketing platform. So, how do you expand your reach and maximize your social media presence if you have just started a new business? How can you get Facebook likes and find more people to notice your page, like it, and add to your growing list of followers? There are numerous approaches, and today, we’ll clarify the subject and help you find the target market for your company.
1. Ensure Your Photos and Videos Are of High Quality
People appreciate watching HD-quality images and movies because they are visually appealing. Get a decent camera and have good lighting when taking pictures for your page. If this is out of your reach, you could hire a photographer to do the work for you. The bottom line is that you need to ensure whatever post or profile picture you upload is enticing. Remember that Facebook also compresses or stretches your photos to the desired size, which can affect their quality. So, for the best results, we recommend you crop them to the right ratio and upload them as JPEG files.
2. Start Conversations with Posts
Your posts are a fantastic way to provide updates, talk about promotions, new launches, or whatever you want to communicate regarding your business. Try posing questions or attractive captions to get your audience talking in the comments section. This might help increase interaction and get insights into your business from your target audience.
Your posts will show up on your fan’s News Feed. If the image or video stands out and you add the relevant hashtags, you will find that more new people will join in and show interest in your page.
3. Leverage All Your Social Platforms
If you use other social media platforms such as LinkedIn, Pinterest, Twitter, and Instagram, you can leverage them to direct your followers to your Facebook page. The superfans you already have on these other social media platforms will come over and support your company, which will surprise you at how effective this is. So always link your Facebook page on these platforms and encourage your followers to go and like your page.
4. Showcase Your Products or Services in Live Videos
This task doesn’t require much. You only need your smartphone, or you can use the webcam on your desktop computer. You can use live videos to sell your business online in various ways.
They are particularly popular for hosting online events, showcasing products, or even giving tours and behind-the-scenes of what is going on with your business. It doesn’t have to be sophisticated, but you must keep it entertaining to get your viewers hooked. Remember to let your audiences know when to tune in and create posts to excite them.
Conclusion
If you are having trouble promoting your Facebook page, start by setting up an achievable posting schedule and ensure your posts are high quality. Engage with your customers as much as possible in the comments and post consistently to ensure your audience is always entertained.
Article Submitted By Community Writer
