Dr Prem Jagyasi and Team (C)

The first rule you get to learn while training to be an adventurer is – “dump the fear”. And what ensues is audacity – a natural tendency to deviate from convention. Northern Lights Climbing Center as an adventure institute needs little introduction….

Nike’s new commercial features LeBron James, Kobe, J-Kidd and others from the American team and surprisingly includes footage of Marvin Gaye singing the National Anthem at the 1983 NBA All-Star Game. Apparently it has become one of the most popular…

Irony has a human name. We are on the verge of destroying the planet that sustains us, in spite of being privy to the consequences of our actions. And, one rues the fact that several organizations have cashed in on the ‘save the environment’ wave to…

Reality can be sad. It can be very frustrating. Look at these pictures of sick and helpless kids who can’t even chase a butterfly or play a game or blow bubbles! Proper treatment can heal these sad unfortunate angels. They can once again play their…

Before you start wondering what this creative is all about, let me fill you in on some details about AAA Lifeline. The company offers road safety kits, first aid kits, and a whole gamut of products that keep crisis at bay whenever you take the wheel. The.

Have you ever thought who would prefer wearing Levis jeans? Not necessarily, the young and trendy fashion conscious youth and the young at heart but those who love some scuffle on the street love Levis the most. The 31-seconds Levis – Unbreakable…

We understand that IVECO has lunched its vehicle DAILY with the tag line ‘Das Einsatzfahrzeug Der Profis’ or ‘for the use of professionals’ but it is not clear why the ad maker Red Cell from Düsseldorf in Germany chose to use a generic term to…

Nobody likes being visited by bad luck not even the insurance companies who have to dole out rather reluctantly those big amounts of money. The Assurall advert – ‘Bad luck never takes a holiday’ is the most damning thing that anyone would expect…

Bull fighting might have originated in Spain and traveled over the seas to the South American shore along with the Spanish armada but the Argentines, especially the Argentine food chain ‘The Gaucho Grill’ know how to outwit the Spanish in their.

Walkers’ latest Ad film features Gary Lineker, the sports broadcaster, who just goes around living his routine but is amusingly offered suggestions for a new flavor wherever he goes. The funniest has to be the guy who suggests cracked pepper. The…