Before you start wondering what this creative is all about, let me fill you in on some details about AAA Lifeline. The company offers road safety kits, first aid kits, and a whole gamut of products that keep crisis at bay whenever you take the wheel. The Art Institute of California has, therefore, taken the most predictable route to advertising. Lifebuoys and pulse revitalizers take center stage in this minimalist rendition of a straight-forward idea. Although the ad offers nothing new and doesn’t qualify for ‘out of the box’ thinking, we believe it drives home the point. And this in itself is remarkable.
Via:Adsoftheworld
