Reality can be sad. It can be very frustrating. Look at these pictures of sick and helpless kids who can’t even chase a butterfly or play a game or blow bubbles! Proper treatment can heal these sad unfortunate angels. They can once again play their favourite games. You can be a healer by donating funds and ‘Help kids be kids’. That’s the pictorial punchline of this ad campaign.
This is the message of the ad campaign of Childrenâs Hospital Foundations, Australia. Pictures are very appropriate for asking people to âhelp kids be kidsâ with their donations. No need for soulful pleas of real-life sick kids or special effect visuals. The message is strong and clear. The plea for donations is soulful.These drawings, probably by kids themselves ask all adults to extend a helping hand and free them from their little moments of agony. They urge you to be a healer!
Source:Duncans
