Dr Prem Jagyasi and Team (C)

Lenovo seems to have executed a reprise of its pan-language ad that sells its face-recognition password technology. And, it has been quite a success so far. A Robinson Crusoe alter ego gets stranded on an island and over a period of time, develops a..

Wondersoft is the stuff dreams are made of. At least, that’s what JWT makes us believe through its creative for the tissue makers. I don’t personally see how people attach something as mundane as tissue papers to a fantasy trip. However, we cannot…

Lightness and style that’ll make you float in the skies! Add a little air of attitude to your life. That seems to be message of Lacoste’s new ad campaign with the punchline:

A little air on earth.

The picture of boys and girls floating with…

How different is Honda Fit from other automobiles in its category? If the Honda Fit advert created by Brazilian ad agency Fischer America Comunicaco Total is to be trusted, then the litany of woes against other cars and the volume of praises for…

Why a Mule (despite being a new launch) is a genuine query but the fact that it stems out from Vodka seems to make all of us quiet. Moscow Mule is the new incarnation of the Vodka that has just been made public by Smirnoff in their latest commercial..

It goes without saying, every damaged part in your car is a monetary loss. The creative team from GSD&M Idea City has played around with this platitude and has come up trumps in all aspects. Visualization is spot on, the theme does justice to the…

GE has employed the services of reputed ad agency BBDO, New York, to create its new campaign, a series of three commercials. What we see is no ordinary hackneyed ad but films bringing to life folklores and antiquities. The might of the Olympic…

Being a bit of an underwire addict, I certainly can vouch for the need for specialty underwear for women of all shapes and sizes. And even though I have yet to try on the WonderBra myself I know at least a dozen women who swear by the miracle working.

Great ads steer clear of ambiguity. A thumb rule the Junior Alonso creative agency needs to reconcile itself to!Not that the creative is trash-worthy, but we believe the presentation as a whole could have been a lot better. We presume most of you have…

Laptops are heading towards an entirely new domain where they shed as much weight as they can yet, manage to come loaded with some serenely attractive features. Lenovo for instance has splurged the ThinkPad with some real heavy-duty features whilst..