Dr Prem Jagyasi and Team (C)

Yes, the Beijing party will be over soon and all marketers are shifting focus to London Olympics 2012. Visa is throwing party for London Olympics 2012 on Aug 24, the day of official ‘handover’ ceremony. Here the Olympic flag too will be handed over…

For long Big Macs have been the staple diet of gamers, kids and generally people who are seen as “normal” by the society at large. That may be one of the major reasons that rockers and followers of the genre are never really considered to be…

Osram has come up with a clever campaign to advertise its energy-saving lamps. With its eco-friendly message of using electricity only when it’s required, select bus stops in Cape Town that feature the ad remain dark at night when there are no…

Curtains on Beijing Olympic Games 2008 will come down in couple of days. But spirit and flame of Olympics never dies. Its time for the torch to change hands and its time to begin the run up and countdown for next Olympics – London Olympics 2012. No…

Sometimes even repetitive ideas can be interesting. This, we attribute to either the premise of the creative or the visual. In the case of Bynolyt, the visual seems to be its primary source of creative appeal. And an old formula has worked again – the…

Vodka definitely has become the greatest party drink ever and is of course the most preferred drink in most of the hip nightclubs. Who would have known the humble drink of the Russian peasant could become so glamorous! Synergy, the company behind…

For organizations like Greenpeace, the biggest challenge is to breach our indifference towards the environment. Creatives advocating and exhorting our support have been churned out by the dozen, but the impact just seems to be missing. No credit,…

Luring prospective buyers isn’t easy, but when you’re Apple you don’t actually have to hard sell. The bees just come to the hive and suckle away the prize! Witty yet subtle, the latest round of “Get a Mac” ads feature a talking pizza box, a…

Even though the Olympics are quite the flavor of the season, Canon is already getting ready to sync the advertising for their limited edition diamond-studded Canon PowerShot Elph cameras with the U.S. Open. Created by bling specialist Amosu, the…

You do not have to be a Gourmand to relish good food. And when it is Linda’s tomato pasta (I ain’t sure if I got my Spanish right here!), prodigal sons return home, while pregnant wives and their maverick husbands find a reason to cut their outdoorsy…