Dr Prem Jagyasi and Team (C)

Success always has a flipside. If a product earns rave reviews, it also draws intense scrutiny. iPhone perhaps would be the best example to justify this fact. The latest we hear is that an ad promoting the iPhone has been trashed for ‘misleading’…

If you seek visibility, make sure you scream loud and clear. For Papa John’s pizzas, one thing is guaranteed. Air travelers would have no choice but to get a ‘piece of the action’. This 6-acre magnum opus has replicated the ingredients of your…

For all those food buffs amongst us who love our steak, pasta or even the mashed potatoes to have that hot peppery taste Tabasco is the quintessential item on our breakfast, lunch and dinner tables but never before I have seen Tabasco art. Although we..

Nudism may not sit well with most societies across the world. But in David Barton Gym they will pay to see you naked. I guess that’s just a very crafty way of saying this gym is gonna shape you up like a star! Of course it says nothing about how you..

Ok so I know advertising thrives on the principal of making each ad as catchy and unique and memorable as possible. But sometimes it seems like agencies get just get too damn caught in the moment where an idea appeals to them neglecting whether the…

What brings English people together? It could be the Queen’s tea ceremony or one of the princes’ antics in a haystack. It could also be the public speeches given out at the Hyde Park and the fish n chips sold in and around London and served in…

We all adore Jerry Seinfeld for his serenely humorous antics and so does the advertisement world. A single moment with Jerry on the Television is better than those hours wasted on baseless series. Knowing the entertainer he is and the impact he has on..

A noble tradition and a novel advertising idea combine to form a channel for charity in Brazil. Every company runs a Warm Winter Campaign to collect advertising funds from its employees. And the funds are used to create ‘advertising tools’ like…

The premise is simple. Comcast Sports Net claims to feed your enthusiasm for sports, whenever you need it. Clearly, the USP of the brand has been depicted as its ability to telecast games when the event is taking place. And unlike other channels, your…

Advertisers and branding agencies have experimented with a variety of marketing media over the years. Apparently, mobile web advertising (mobile websites and applications) has shown the greatest promise in recent times, if we have to go by…