Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Instead of giving emphasis to its individual products, Volkswagen (VW) has launched a 360 degree campaign targeting the Indian consumers. The campaign, which gives no particular attention to any of its individual products, aims to promote the…
Volkswagen: Innovations for Everyone Read More »
Magic FM gets you rid of mosquitoes using a special frequency in the radio signal.
Oh, is it true. Is it real? I am ready to put up with the songs, but I am really fed up with those bloody mosquitoes. Play a song and kill âem.
This print…
Magic FM: musical assassination of mosquitoes Read More »
Another case of stolen creativity? seems that copyranter thinks so. Oglivy&Mather Jakarta built these installations in pedestrian traffic areas. They show a man crosses the road in lightning speed, indicating the quick service of United Parcel…
Stolen creativity? Read More »
This print campaign for a Malaysian sea food restaurant named South Food restaurant is not so delicious. I believe so, as I believe that advertising for restaurants should be tempting and mouthwatering for the prospective consumers.
The print…
Might be creative, but not delicious Read More »
Christina Hendricks, who plays Joan Holloway in Mad Men, stars in the new advertising campaign for London Fog, the iconic U.S. rainwear label. The campaign banks on the brands retro images, and Christina is presented accordingly.
The actress…
Mad Men star Christina Hendricks in London Fog campaign Read More »
For those who love to fry but hate the smell. Expressions of hatred from grandpa, mother and the daughter.
This print campaign for Fula has been developed by Mccann Erickson, Portugal.
The copy reads- New Fula. Reduces frying odors.
For…
For those who love to fry but hate the smell Read More »
I love ads from Brazil. They are generally rooted on some kind of down-to-earth creativity which has also some kind of spiritual ambience around them. This is also an insightful campaign developed by Leo Burnett Brazil, and this campaign has also…
Brazilian flavor of creativity Read More »
If you drink, don’t drive. Go play sing. If you drink, don’t drive. Go play piano. But, donât be stupid again, please.
This print campaign for MTV, developed by Loducca, São Paulo, Brazil, adopts a light and refreshing way to convey the…
If you drink, don’t drive Read More »
We have seen many types of ads, and the different use of media for communication. We have seen different ways to promote a product. We have seen how far fans will go for their favorite persons/ things.
Well, how far? Will any fan go 12,000 miles.
World’s largest book ad Read More »
A campaign based on simple, basic concept. No hidden surprises. No element of subtlety. Simple, though creatively not so complex. Itâs all about this print campaign for Pet zone.
The campaign, developed by Tonic International, Dubai, UAE,…
Petzone. Where pets come first Read More »