We have seen many types of ads, and the different use of media for communication. We have seen different ways to promote a product. We have seen how far fans will go for their favorite persons/ things.
Well, how far? Will any fan go 12,000 miles to promote the writing of his favorite writer?
Nick Newcomen did it. And it became the largest ever book ad in the world.
Nick Newcomen travelled 12,000 miles with GPS tracking ‘pen’ to write his message- ‘Read Ayn Rand’ across the US. Using a GPS tracking device as a “pen”, he took about 10 days to complete each word, He drove 12,328 miles in total, across 30 American states to write this ad.
Via: Guardian
