If you drink, don’t drive. Go play sing. If you drink, don’t drive. Go play piano. But, donât be stupid again, please.
This print campaign for MTV, developed by Loducca, São Paulo, Brazil, adopts a light and refreshing way to convey the message. The slightly humorous tone of the message adds more to its impressive performance.
However, the general appearance of this campaign makes us remember diesels more-naked be stupid campaign, and its sequels.
CREDITS
Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen
