I love ads from Brazil. They are generally rooted on some kind of down-to-earth creativity which has also some kind of spiritual ambience around them. This is also an insightful campaign developed by Leo Burnett Brazil, and this campaign has also that distinct Brazilian flavor in its creativity.
The print campaign, in a meticulous way, aims to promote Fiat Linea with SMS voice reader.
The message is simple- Don’t read text messages while driving.
But, the way to convey the message is impressively fine. It shows text messages displayed in objects before us while driving, suggesting imminent danger of collide with those objects. For example, we can see this text on a tree.
Need anything from the market?
Don’t read text messages while driving.
Fiat Linea with SMS voice reader.
Another message which appears on a truck reads- Let’s have dinner tonight?Miss U!
CREDITS
Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Via: Ads of the world
