For those who love to fry but hate the smell. Expressions of hatred from grandpa, mother and the daughter.
This print campaign for Fula has been developed by Mccann Erickson, Portugal.
The copy reads- New Fula. Reduces frying odors.
For those who love to fry but hate the smell.
The campaign has a slightly comical tone, as the expressions featured in the ads are not so mild.
CREDITS
Advertising Agency: Mccann Erickson, Portugal
Creative Director: Fred Fannon
Copywriter: Filipa Gomes
Art Director: Teco Cipriano
Photography: Frederico Van Zeller / Krypton Photo
