Dr Prem Jagyasi and Team (C)

In an economy, where news papers and magazines find it hard to fetch adequate ad revenue, more and more incidents of ‘disguised ads’ are appearing. We have read about The Los Angeles Times before. Now, Wenner Media’s ‘Us Weekly’ shows us…

What makes a person to click a particular ad in the web? What are the tempting factors that makes him/her to do so? Has it any psychological aspect?

Well, Susan Weinschenk, researcher and author of the book Neuro Web Design, What Makes Them…

People trust word-of-mouth marketing. They believe bloggers and social media reviews, just because they have a feeling that they are getting honest opinions from real users. That is why more and more brands are eager to promote themselves through this…

How should a creative person look like? With long hair, grim expression and beard (women excepted)? Here is a campaign for ‘Golden Drum’, the advertising and media meeting, that they fondly call ‘brainstorming’. The ads carry images of three..

Here is a great campaign for I-Robo school/Papyrus club by JWT India. This campaign banks on mythological characters. The idea and its execution of the campaign are worth admiration.

One of the noteworthy features of this campaign is that it…

Adpunch has mentioned earlier about the recent controversy surrounding Los Angeles Times for its front page ad that seemed like a news article. The NBC ad has raised much flak from the editors and reporters.

Now the news paper is all set to embrace..

Here is a clever copy-oriented campaign for the ‘weight care clinic’ penned by Memac Ogilvy, Dubai. The campaign tries to make us know about the ill-effects of obesity at ease.

‘Don’t die before you time’ the ads say and even though these.

Wal-Mart has recalled its Women’s shoes, due to potential hazard to the users. The U.S. Consumer Product Safety Commission, in cooperation with Walmart, announced a voluntary recall of the product. Consumers have been instructed to stop the use of…

When it rains, all birds fly for shelter. But eagle avoids the rain by flying high. This is true for The Daily star. When recession made many newspapers and magazines timid with fear, Daily Star has succeeded to cope up with the situation with new…

At a time when companies are more eager to issuing pink-slips rather than hiring employees, Domino’s Pizza is setting a brave new example for others to follow. The world dealer in Pizza delivery has a program that pays you while you learn all…