Here is a great campaign for I-Robo school/Papyrus club by JWT India. This campaign banks on mythological characters. The idea and its execution of the campaign are worth admiration.
One of the noteworthy features of this campaign is that it consists a psychological understanding of its targeted audience. Lord Budda, Lord Lakshmi and Lord Krishana are familiar to the Indian psyche and their tales and images are there in the deep subconscious mind of the people. To mingle a concept with these mythological figures needs creativity. This creativity is evident in this campaign.
Indeed, this is campaign with a fresh idea, a well-executed one.
Credits:
Advertising Agency: JWT India
Creative Director / Copywriter: Ashwin Parthiban
Art Director: Vinci Raj
Executive Creative Director: Senthil Kumar
Via: Ads of the world
