Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Google logo in some way represents the expansion of the company. This intense symbol is now imprinted in everybody’s mind worldwide.
A sweet collection of Google logo and how does it change colors and images on different occasions. …
Google logo, creative to the core Read More »
Sex sells, would sound clich’, but the formula goes on n on for years and it seems would continue to do so for infinite. This survey (*#?/@??) says, Women are aroused by all kinds of sexual activity be it lesbian, heterosexual and homosexual male sex it..
Pornography, women and advertising goldmine Read More »
After created a controversy (artificial controversy?) by his sexist remarks ‘all women employees are cheap and wimpy’ Neil French kind of balanced his infamous saying in Singapore Ad Asia conference. This time its men. According to the self acclaimed…
Neil French on balancing act, calls men incompatible with kids Read More »
It’s a question of leadership and distinctive brand recall. In this lightening fast marketing and media field it’s important for the media relation companies to deliver a solution which is more than text book and jargon based organizational flow…
Why media firms are scared of Integarted Marketing Communication (IMC) ? Read More »
The big newspaper and publishing companies are not experiencing even a single digit advertising growth. That may be a reason of concern to them but as far as online or internet advertising is concerned US as world online economy is enjoying a bullish…
Onine advetrtisng spend going high Read More »
Because if you go by the trends days are not afar you also can get yourself enrolled in Google like adwords and if you have a podcast you can activate keyword based text searches from your own web page. There are companies like podziner Blinkx.com,…
How you too can make money on podacsting? Read More »
If I spend this much amount on this particular medium what would be my Return on Investment? Media costs are rising day by day in the ever critical choc a bloc US market. The book delves in deep to answer hoards of basic topics like media planning,…
The Media buy and sell Handbook: Manual to Media Planning, Selection and Media Research Read More »
A very good case here to question strategic expected behavior of the competitors. A pure monopolistic environ where it seems advertisers have defined their preferences and account executives are trying to differentiate their service.
Not to mention…
WPP chief Martin Sorrel irate over competitors’ desperate attempts to lure accounts Read More »
Don’t get me on the wrong foot…am not an MCP. This sound beat has been conveyed by the president of Leo Burnett Asia Pacific Michelle Kristula-Green. And she strongly puts stress on advertisers to understand women better because “the emergence of…
What women want: sex, money, humor, emotion, truth Read More »
They say they have got your game. Tom Arnold, Brooke Burke, Jim Kelly all have jumped into the bandwagon. As the internet gambling business is skyrocketing to the obvious and breaking all business predictions more and more entrepreneurs are signing…
Celebrties feature on illegal internet gambling ads, do they actually gamble? Read More »