It’s a question of leadership and distinctive brand recall. In this lightening fast marketing and media field it’s important for the media relation companies to deliver a solution which is more than text book and jargon based organizational flow charts. Now the market psychographic has changed completely and media marketing services these days are half as profitable as say advertising or above the line promotion stuff. More than eighty percent clients are asking for genuine creative packages which will be able to deliver streamline advertising and marketing support.
Integrated marketing communication holds the key here because there is a perception that industry is still weighted in favor of mainstream advertising (read non creative and clich’). The other parts are also imperative so that can cut around lot of verticals be it events, point of purchase direct marketing, PR, mass media, outdoors etc.
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