Because if you go by the trends days are not afar you also can get yourself enrolled in Google like adwords and if you have a podcast you can activate keyword based text searches from your own web page. There are companies like podziner Blinkx.com, Yahoo! and AOLwho are working on this concept.
Hope these ventures will be able to answer the biggest problem of the game, they will get interested advertisers who will sponsor it. Thsiis comparatively a new medium and certainly with times they will find newer and more effective ways to reach out to the audience
An excerpt from Jon Fine’s article on Business Week
