Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Well, I am not playing anything funny with the headline, truly, its quite matter-of-fact one. The curious news is that, get ready to smile with a whiff of wonder, a new mobile is set to be born in with the name of an emoticon.
Being such a…
New Mobile: Introducing the :) Read More »
Come as you are- the great McDonaldâs always says. Because it is business, and nobodyâs money is worthless. You are also invited, even if you are a gay. That was in France recently. And Orangina too followed suit.
A sniper is also a customer..
Impressively meaningful and funny ad Read More »
They may not be out-of-the-box. But we need them. Yes, the world needs such ads. Because in a world where violence and in justice still carry on with its macabre dance, every little voice against them is needed. This ad for The support centers union..
Two seconds to spot are two seconds too late Read More »
If anyone thinks that the habit of banking on controversy to promote the products (or services)is infallible, you should also remember that in one unexpected day, a controversy can turn the things for the worst. Your brand reputation can be marred,…
The other side of controversy Read More »
Funny symbolism or using pun with the images? Whatever it is, this ad for FNAC Festa della musica is a humorously entertaining one.
This is a noticeable work form Forchets, Milan Italy.
The ad features a man who has been given first aid- But…
Music for your nostrils Read More »
So, when this security camera is on, thieves will be stealing in the limelight! This is clever-This print campaign for Midea Security cameras, developed by Ogilvy, Shanghai, humorously conveys the message.
The campaign shows different incidents…
It’s like stealing in the limelight Read More »
Oh, it may not be so extraordinary. But this campaign for Bose Noise cancelling headphones is as interesting and luring as the idea of a Noise cancelling headphone, which will often be required in this world of insufferable cacophony.
The…
Be silent and admire this campaign! Read More »
I would like to know who this Laura is, and whether her partner(s) are still alive. OK, Durex Performa delays the climax, and on the fateful day of 26/02/05, it lasted for till the11th tape. (and still continued for another day)
This naughty ad…
What will happen when your ‘climax’ is delayed? Read More »
Oh, are the gays becoming the hottest selling subject in advertising? Or, are gays becoming the hottest way to make some controversy and grab some eyeballs, even if it is negative? Whatever the situation, France is having its second gay-themed ad,…
Orangina gay cat ad Read More »
Well, without much argument, this has been an impressive campaign, but the sad news is that the Cannes festival disqualified it because it had been entered in the award show last year. Ogilvy Mexico, the creative brain behind the campaign, gropes for.
Ogilvy Mexico campaign, bitten by the Cannes Lions Read More »