They may not be out-of-the-box. But we need them. Yes, the world needs such ads. Because in a world where violence and in justice still carry on with its macabre dance, every little voice against them is needed. This ad for The support centers union for victims of sexual assault in Israel is an example for this.
This print ad developed by, Mccann Erickson, Tel Aviv, Israel, reads- Two seconds to spot are two seconds too late.
The ad cleverly manipulates the visuals in order to convey the message.
CREDITS
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Directors: Ido Ben-Dor, Sigal Abudi
Art Director: Guy Laufer
Copywriter: Irmi Nir
Illustrator: Guy Laufer
Graphic Designer: Yan Fedoroff
