Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Most probably, this billboard will be the first of its kind. This LED billboard promoting a hospital displays live information about babies born at the advertised hospital.
This uniquely creative advertising effort, developed by Boyden &…
Baby, this is different billboard! Read More »
Use of social networking sites and internet icons is not a new practice in advertising. Yet, advertisers often make experiments with this approach as that will give them a (fake) feeling of out-of-the-box idea or modern-day ambience. Whatever the…
Improve your profile Read More »
Some ads can be decorated with a little retouching. That is the easiest way to make them noticeable than depending on an out-of-the-box concept. This ad for American Colors belongs to that group.
The print ad, developed by Fahrenheit, Lima,…
Do not paint, decorate Read More »
Well, it happens. Probably not as bizarre as these situations those portrayed in the ads. But, it can happen. Probably, in a funnier way than these situations. People do become completely obvious of their surroundings when the curious photographer…
Lost myself in Nikon! Read More »
Well, if you are unable to think about turning your addictive eyes off alcohol, at least be a responsible drinker. Well, thatâs an interesting message, since anti-drinking messages have not as much effect on people as they were thought to have….
Coming back to our usual question. What is the primary aim of advertising? Well, it is definitely to sell products or services, or, at a higher level to enhance the brand image. But, just see whether this campaign for Leguas Boots justify this…
Clever, but missing the point? Read More »
Well, it needs patience, money, labor, and a fair amount of intelligence. So, we should pay our respect to this ambient effort from CNN International, developed by Heimat, Berlin. I come across this one from here. Though itâs a bit late, but itâs.
CNN International: Go beyond borders Read More »
It is very refreshing to see genuinely funny ads. This print campaign for Graco Cribs, developed by Ogilvy & Mather, is creatively funny.
The copy reads- When your baby sleeps you sleep like a baby.
Graco A Crib of…
When your baby sleeps, you sleep like a baby Read More »
Oh, we can hope that more such ambient works for TV shows will sprout from different parts of the world. So that we can see (fake) war, love and murder-investigations took place in the vicinity of our lives.
This ambient stunt has been developed…
Well, we always listen to grapevines of celebrity babes unclothed affairs. So, here is Lindsay Lohan, who too owns an inebriated history of previous naked stunts, is said to be bare all for the promotion of a line of handbags.
But wait, the babe..
Lindsay Lohan will go nude, ‘completely’ Read More »