What is it? The Comador is a luxury cigar wrapped in a Connecticut Havana leaf and aged and finished in Dominican barrels. Comadors are made with “rare, proprietary tobaccos” and packaged in a “contemporary, urbane” way, says General Cigar. From premium Cigar brand Cohiba, the Comador is a result of alliance between Jay Z and General Cigar Co. How expensive is it? In recent weeks, the music icon, who’s nominated for nine Grammy Awards has launched Comador, a “super premium” cigar developed in partnership with the Virginia-based General Cigar Company — in particular, its Cohiba label. And as is expected from an artist who’s been behind everything from a $78 Brooklyn-themed sweatshirt to a $750 million basketball team, this is a smoke with a pedigree – and a serious price tag. A set of 14, boxed in a limited-edition Comador Humidor, will set you back $999. Even a simply packaged set of seven Comadors runs $210 – or $30 a cigar. “I worked with Cohiba because I knew they’d take my vision of a luxury cigar and bring it to life in the right way,” Jay Z said in a statement. How new is Jay Z to this? Jay Z is no novice to the world of stogies. He’s been on the cover of Cigar Aficionado magazine. And he’s taken to bringing his own cigar roller on tour with him. His tastes in cigars are pretty extensive: “I like them bigger but mild. It gives the appearance of smoking something heavy — but it’s not. It’s just relaxing. I don’t know the lingo — like ‘It’s got an oaky flavor,’ stuff like that. It’s just based on what I like. No one schooled me in cigars, like no one schooled me in how to buy art or drink wine.” How did it happen? For the partnership with Cohiba/General Cigar, Jay Z met with the brand’s leadership team and shared details about some of his favorite smokes. The brand just “blended and mixed” different cigars until it came up with a smoke that Jay Z was sure and happy to put his name on, says General Cigar President Dan Carr. “He knows what he likes when he sees it,” Carr adds.]]>
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