This print campaign for Pouki Poutchi (haha) has been developed by M&C Saatchi, Geneva.
The campaign says, and literally shows- your kids will be really attached to their clothes.
The advertising approach of this campaign is appropriately inserted, agreed. It can be described as âtailor-madeâ one for kids.
The campaign naturally tries to add an element of cute innocence to the message, and to a large extent it has succeeded to do that.
CREDITS
Advertising Agency: M&C Saatchi, Geneva, Switzerland
Creative Director: Olivier Girard
Art Director: Julien de Preux
Copywriters: Olivier Girard, Fraser Grant
Illustrator: Julien de Preux
Photographer: Julien de Preux
Account supervisor: François-Louis Noël
Via: Ads of the world
