To communicate a message through a recycle bin is comparatively cheap way of brand promotion, and it needs a novel implementation too, if it has to be get noticed. But, another important thing is that this will obviously be a useful one for the public. This ambient advertising effort for car manufacturer VW belongs to such a category.
The aim of this ambient work is to promote its new model Polo, is produced out of 95% recyclable materials.
People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.
The promotion has been developed by DDB, Berlin, Germany
