This print campaign for Staedtler Pens, which aims to promote its âlong-lastingâ ability, depicts the idea of never-ending success with meticulous illustrations of historical moments. The campaign has been developed by Bates 141, Mumbai
The campaign targets mainly students, who are the prospective consumers.
The tagline reads- A line that never stops.
The ads feature Neil Armstrong (Man on the Moon), Alexander Graham Bell (Bell Calling), and Edmund Hillary (Conquering Mt Everest)
History is written by those who never stop
CREDITS
Advertising agency: Bates 141, Mumbai
Chief creative officer: Sonal Dabral
Executive creative director: Russell Barrett
Associate creative director/art director/illustrator: Manish Darji
Copywriter: Russell Barrett
Illustrator: Vinayak Kurade
Client account director: Ullas K Nair
Agency account director: Subhash Rao.
Via: Inspiration room
