See the brighter side of life. This campaign for Colgate Palmolive Ajax household cleaner says. Oh, that seems to be something we have heard earlier. OK, let us see what we have to communicate through the visuals.
A little girl looking down the reflection of her crown? A little boy proudly viewing his castle? Reflection of a flowery, poignant moment? Oh, reflection. We have seen it before. But, wait, the reflections are larger than real objects. Here, you have a point.
This print campaign has been developed by Y&R, Paris, France
CREDITS
Advertising Agency: Y&R, Paris, France
Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: Laurent Vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth
