Well, vampires are increasingly becoming more popular than Paris Hilton. (am I right in the use of the word âpopular’?)yes, its true. And, now this advertising effort too taps this vampire fame.
To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasnât a fashion model in Sydney safe from getting bitten. The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.
This scary ( ha ha) advertising effort has been developed by US, , Sydney To promote the Twilight Book Saga in time with the launch of the new movie. As part of the effort, billboards and adshells around the city featured people whose neck are bitten by âvampiresâ
CREDITS
Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark
