Before you watch these spots, please take a look at the advertising efforts linked below.
Dockers: definition of manliness
DIV: Male Chauvinistic commercial
What did you consider as a common element in all these ads?
One can say that all these ads are rooted on gender-biased humor. We can also argue that this kind of treatment is not harmful or detrimental to the dignity of womanhood or ‘manhood’, as it just presents an idea with a humorous depiction of man-woman relationship.
Anyway, just put the argumentative side aside for a while, and watch these âhumorousâ spots for Richer Kitchen. We can see silent, happy men, all alone in their homes, but we can watch unexpected, shockingly humorous twists in the end.
Staying married is optional, The ads say.
Agency: Cobblestone, Hamburg & Social Club


