Earlier, we have seen the sad victims of text bullying. Now, in this interesting advertising effort, we can see persons who ponder before they text.
This print advertising campaign, developed by Young & Rubicam, New York, aims to direct traffic to giveitaponder.com, the website from LG. The art-direction and copy are interestingly interwoven with an element of noble humor. Well, stroking a beard is presented as a symbol of pondering.
CREDITS
Agency: Young & Rubicam, New York
Chief Creative Officer: Ian Reichenthal
Chief Creative Officer: Scott Vitrone
Global Creative Director: Darren Moran
ACD/Copywriter: John Battle
ACD/Art Director: Jeff Blouin
Art Director: Jan Jaworski
Copywriter: Tara Lawall
Art Producer: Maggy Lynch-Hartley
Photographer: Aaron Ruell
Photographer Representation: Giant Artists
Via: Adpunch
