We have seen those angry cupids who promote condoms in the guise of spreading love. Cupids are not strange to advertising. Another cupid, who is apparently inexperienced in his trade, promoted an insurance company. But, this advertising version of cupids is indeed a bit belittling to the entire cupid race and it challenges our original perception about them.
The campaign, developed by Atletico International promotes the new Ibiza Cupra model through tattooed cupids. The ad features a tattooed version of the legendary love archer flying above the Ibiza Cupra and firing heart-shaped arrows at people as they see the car for the first time.
The campaign includes a television commercial, bus stop billboards and print advertisements.
Advertising agency: Atletico International, Barcelona.
Via: Inspiration room
