Brazilian department of Surfrider, has recently launched this print advertisement campaign to create awareness for saving sea. The campaign aims at depicting how various human actions result in the degradation of seas and in most of the cases these people remain unaware of these facts. The campaign is showing the entire cycle of the process how human actions affect seas and how in return affects human being eventually.
The presentation of the ad resembles examples given in science academic books but still keeping a light approach while dealing with a serious issue is the best part of the campaign. The copy reads, ‘Everything that the human being makes has a consequence. For he himself and the world.’ The campaign was created by Script.
Via Hout Lust
