This is a good looking print advertisement launched by Adidas to promote its F50 Tunit that a consumer can assemble according to suit his or her choice. Interestingly, the campaign has shown some footballers in a robotic style that gives impression that their bodies have been assembled. The presentation of the campaign is also very simple and it has helped to focus and concentrate on the core aspect of the idea.
Though the basic idea of the campaign was earlier used, but this campaign has its impeccable visuals and style to give the idea a fresh look. The campaign has successfully highlighted the product benefit in an impressive style. The campaign was created by 180 Amsterdam.
Via Twenty Four
