Children’s Catering Foundation has launched this television advertisement to create awareness among people about children who are living below poverty line. The organization is funded through people’s 1 percent tax from the Hungarian people. There is provision in the Hungarian law that people can choose a non-profit organization to give 1 percent of their tax.
The advertisement is not hard hitting but it conveys its message straight way. The copy is simple but penetrating, ‘Thousands of children in Hungary are living below the poverty line’. The ad was created by Atlantic Star, Budapest.
Via Hout Lust
